EYE CANDY | ELENA MANFERDINI


  • INDUSTRY PDC 8687 Melrose Ave. Suite B-270 Los Angeles, CA 90069 United States

Commissioned by INDUSTRY for its January 2013 opening at the Pacific Design Center in Los Angeles, Manferdini’s work”Eye-Candy” is a deliberate flirtation with the contemporary attraction to the glossy, the playful, the fictional and the pop. The installation’s unique iconography puts forth a clear statement that architectural material finishes have the communicative potential to enter into the imaginary realm of our “eye-candy” culture, exploiting our most superficial of obsessions including desire, age, gender, media, consumption and delight “This body of work turns the traditional cliché of architecture inside out,” says Manferdini. “Rather than embodying an eternal adult essence, the graphic subject of ‘eye-candy’ iconography is the result of superficial mass-culture desires, allowing the visitors to indulge in their infant fantasies.” The chromatic gradients range from shades of pink to light green, in a high gloss metallic finish. 

The candy configuration strives for the abstraction and flatness typical of a cartoon fantasy, and diverges from any manner of ‘truth’ in realism and representation. Digital manipulations are not hidden nor driven by the desire to comply with three-dimensional reality. The synthetic surfaces of Eye Candy combine video animations and mirrored inlays in order to create a land where the visitors are able to see their own images reflected into an immersive canvas where reality, fiction and fantasy coexist."


PRESS

Manferdini’s site-specific “Eye Candy” installation attracted architecture and design curators from the LACMA, the MOMA (NY), and the Art Institute of Chicago among other notable institutions, all eager to see one of Manferdini’s first privately-commissioned installations in years. Several works of the installation were borrowed by other museums—the Museum of Contemporay Art, Santa Barbara, exhibited several of the printed stainless steel low tables Manferdini produced just for Eye Candy.

The work’s colorful façade, glossy surface and signature digitally-rendered vinyl prints would soon form the basis for a more ambitious work—Tempera, a large-scale, dimensional indoor pavilion exhibited in “A New Sculpturalism” at the Geffin Museum of Contemporary Art in Los Angeles (http://inspiremyfancy.blogspot.com/2013/09/atelier-manferdini.html).