For Design Miami 2013, Industry designer and artist Benjamin Rollins Caldwell created a site-specific installation called “The Binary Room” consisting of walls, designs and flooring made out of thousands of pieces of motherboards, computer drivers, keyboard, Ethernet cable, cable ribbon. Rollins Caldwell is interested in what happens to electronics when they die. The designer was walking through an old warehouse when he came upon a hodgepodge of obsolete computers, calculators, telephones, and printers, and decided to take the pallets back to his studio. His vision produced “The Binary Collection,” a line of furniture made out of up-cycled, disposed electronics that shows us how much e-waste we actually produce. The understructure of each piece is made of computer towers and sheet metal from printers that are bent to the proper form and riveted together. The surface of each piece is completely covered with colorful motherboards, computer chips, LCD screens, and hard drive disks held in place by sheet metal screws.
In the chairs, the cushions are made from woven together ribbon cable and ethernet cables, and the tables have a functional surface made of salvaged glass above the base. The art and pop culture worlds have taken notice of “The Binary Room,” the most famous fan being Mother Monster herself. The collection was exhibited in a large installation called "Living in the Computer Age" at Lady Gaga's ArtRave, an event to celebrate and promote the singer's latest album, ARTPOP. Rollins Caldwell found the partnership fitting, not only because the chair looks like how many of the tracks on ARTPOP sound, but also because he says he likes viewers to be able to relate to his work, much like music. plicate the feeling that nature creates within me."
Rollins Caldwell’s installation became one of the most visited and popular booths of the fair. The webzine The Verge noted the artist’s “gorgeous furniture” made from “abandoned electronics” (http://www.theverge.com/2013/12/20/5230150/benjamin-rollins-caldwell-binary-collection) and blog Gizmodo named Rollins Caldwell’s work one of the “Five Coolest Pieces from the Biggest Week in the U.S. Art World” (http://gizmodo.com/five-of-the-coolest-pieces-from-the-biggest-week-in-the-1479798289). The Design Tourist blog signaled Rollins Caldwell out as one of her “favorite artists” of the week, as an artist “doing amazing work with ordinary objects” (https://thedesigntourist.net/art-basel-miami-repurposed/). The Miami Herald also couldn’t resist Rollins Caldwell fun, innovative work, calling it unquestionably modern “but a throwback to the more-wired ‘80s”
VOGUE Living Australia couldn’t resist—placing Rollins Caldwell’s work on its list of the Best On Show at Design Miami 2013 (http://www.vogue.com.au/vogue+living/design/galleries/what+to+see+at+design+miami+2013,27791?pos=2). Sotheby’s also was taken with the collection, calling the Binary Room Collection “the coolest thing of all” at Design Miami and a true “achievement of craft” (http://www.sothebys.com/en/news-video/blogs/all-blogs/art-fair-insider/2013/12/satellite-fairs-in-art-basels-orbit.html).